NFTs have value for the same reason any other piece of art has value. It’s rare and people want it. Aren't NFTs digital so why are they rare? Can’t creators just make more of them? No, the creators cannot mint more of the same token because it’s on the blockchain. Same with Bitcoin which has 21 million maximum coins that will ever exist. Once the contract and the rules have been written and the NFT is launched, the creator cannot step in and just create more. Technically the creator could make more editions of that token but it would have variations in the ticker symbol or launch date which is provable by the blockchain which would obviously not be the same as the original even if the artwork is 100% identical.